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Business > Industry
Unilever pledges contribution to Nigeria’s growth
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By Benson Akomo
February 19, 2014 22:15:27pm GMT      |      Views: 2855
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WorldStage Newsonline-- Unilever Nigeria has pledged to contribute and focus on the  growth of the Nigerian economy.

Managing Director, Unilever, Yaw Nsarkoh,  said at the customers forum in Lagos that, “What we want to do is to ensure that our brand is strengthened into the future so that we can participate in, and contribute to the growth of Nigeria within the global construct, and in that effort build the African business to become the business of our dream.”

On his  message to the consumers, he said that the consumers are the reason the company exist.

“We will continue to listen to the consumer.  We will continue to try and anticipate their needs from the basis of the signals that we get and amplify them in other to build strong brands that provides solutions that improves their life, The main reason why we exist is to serve consumers. That is what Unilever has been about since its existence in Nigeria since the 1920s, I believe, as I told you, consumers life will improve,” he said.

 “Customers are the essential part of any business model   that is serious about serving its consumers. They are our trade partners, we work with them in one ecosystem to create value for the consumer, so that we can build the brand preference we are looking for. We are into partnership, one of the things that lubricates it is recognition, it is an opportunity for us to appreciate all the work, that has been done across Nigeria.” 

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