WorldStage Newsonline-- The fastest growing telecoms company in the country, Etisalat Nigeria, has launched a new campaign aimed at celebrating the essence of its brand.
According to the company, the campaign is expected to bring to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.
The campaign launch which was unveiled at the Eko Hotel and Suites in Lagos sought to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and among others, also establishing a positive and dominant connection with old and new customers.
The Chief Executive Officer, Etisalat Nigeria, Steven Evans said Etisalat brand represented a company that is youthful, dynamic and innovative, saying they deliver good quality service and value in everything they do.
“Today, we are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria”.
Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar while telling the brand story, reiterated the fact that innovation is in the DNA of every product Etisalat has launched – from easy starter with HomeZone and You & Me, easy cliq with Talk & Share and Cliq for the week, easy life with its unique affordable tariff to easyblaze the fastest broadband service in Nigeria – products that become a part of the daily lives of Nigerians; products that are cool and trendy to associate with while Etisalat makes its subscribers lives easier.
“At Etisalat, the 0809ja way is the unusual way of doing things, challenging the norm, thinking differently, bringing a positive attitude to our service. It’s a mindset that is setting us apart from everyone else. We don’t do things different because we can; we’re simply different. It’s this attitude that we’re celebrating today. Bigger and stronger than ever before with more than twelve million subscribers in every state of the country, continuing to set the trend with commitment to quality, innovation, and customer focus,” he said.
The high points of the event included the release of the world class advertising for radio, press and outdoor, the 0809ja 4 life music video and soundtrack.