Procter and Gamble Nigeria, a global household goods company, is partnering with ‘The Supermom,’ a reality TV show, to host the third edition of the show, themed ‘The Celebrity Edition.’

The third edition which was unveiled on Sunday May 13, 2012 at Grandeur Event Centre, Lagos will showcase the stories of the mothers of major Nigerian celebrities as the contestants on the show.

Speaking on the partnership, Miss Ngozi Coker Brand PR Manager, Procter & Gamble, stated that P&G is using the platform to thank all moms for the dedication and support they have given their children.

“P&G recognizes the fact that mothers play very important roles in the family,” Coker said.

The Supermom TV Series is a reality show that was berthed in 2010 and is aimed at celebrating African mothers of all background for their unending love and uncompromising care for their children.

The Celebrity Edition will feature notable personalities in the entertainment industry like: Chico Ejiro, Binta Ayo Mogaji, Cobhams Asuquo, Julius Agwu, Foluke Daramola, Kenny Saint Best, Obesere, Kefee, Olu Maintain, Flavour, Jaywon and Seyilaw, amongst others.

In an interview with our correspondent at the event, Mr. Sola Fajobi, the managing director of Digital Interactive Media, producers of the Supermom, said the company initiated the special reality TV show to celebrate African mothers of all socio economic class for the unflinching love and uncompromising care for their children.

He said since the show debut in 2010, it has been continually supported and sponsored by Procter and Gamble.

“Our mothers are the source of joy and the most essential gift of nature to mankind. They are the prominent things in our lives and key role players in the development of child. They are the firm rock of the society,” Fajobi said.

P&G is also a Worldwide Partner of the London 2012 Olympic Games and being in the business of helping moms, with brands that make everyday life a little easier, P&G is the Proud Sponsor of Moms.