2019 World Water Day: P&G sets new target to deliver 25 billion liters of clean drinking water to families by 2025

WorldStage Newsonline– Procter & Gamble (P&G) on Tuesday  celebrated its achievement of its 2020 goal of delivering 15 billion liters of clean drinking water through its non-profit Children’s Safe Drinking Water (CSDW) Program, and set another target, to deliver 25 billion litres of clean drinking water worldwide by 2025.

The announcement was made at an event held in Abuja co-hosted by Global Citizen to commemorate the 2019 World Water Day where the  makers of iconic brands such as Always and Ariel, announced a new project with the humanitarian organization, PLAN International.

Speaking at the event, the Minister of Water Resources, Hon. Engr. Suleiman Adamu said, “WASH forms a central part of the Sustainable Development Goals (SDGs) and it is imperative that good progress is made towards achieving it.

“The contribution and commitment of everyone is required to ensure deliberate attention is given to WASH and accelerate a Nigeria with safe drinking water and no open defecation that is why the efforts of Procter & Gamble and Global Citizen to provide safe drinking water is highly commendable.”

He said poor quality of drinking water was a major cause of disease and the national standard for drinking water quality was adopted while efforts were on to ensure compliance by relevant stakeholders.

On the achievements of P&G through the CSDW Program, Adil Farhat, Managing Director, P&G Nigeria said: “We excited about this 15 billion liters milestone and are committed to providing access to clean water for more families in the year ahead.

“P&G has provided approximately 240 million liters of clean water in Nigeria since the program began in 2004 and we will intensify our WASH efforts in schools and continue our work in collaboration with many stakeholders.”

P&G Global Gender Equality & Children’s Safe Drinking Water Program Leader, Allison Tummon Kamphuis said: “We are proud to leverage our longstanding partnerships with Society for Family Health, PIND, Rotary International  and PLAN International to provide clean water and foster behavioral change in Nigeria.

 “P&G is set to provide more than 25 million liters of clean water in the next three months and will support Global Citizen’s campaign to increase investment in proven water, sanitation and hygiene solutions in Nigeria.”

At the event, leaders from Water Supply & Sanitation Collaborative Council (WSSCC), Society for Family Health (SFH), Partnership Initiatives in the Niger Delta (PIND) among others  joined the Minister of Water Resources, Engineer Suleiman Adamu to discuss the importance of clean water, proper sanitation and hygiene and how public, private and NGO partnerships can accelerate progress.

Since the launch of the program in 2004, P&G had worked closely with a network of more than 150 partners to raise awareness of the global water crisis and provided water to families in more than 90 countries through a simple purification process invented by a P&G laundry scientist. With just one packet, a bucket, a stick and a clean cloth, 10 liters of dirty, potentially deadly, water can be turned into clean, drinkable water in only 30 minutes.

To date, P&G’s efforts to provide access to clean water is transforming communities by improving health, enabling education and increasing economic opportunities.

P&G is also partnering with National Geographic again to celebrate World Water Day and share the stories of five “Water Champions” – who are working each day, individually and collectively with P&G, to help solve the water crisis.

The 2019 World Water Day celebration, cohosted by P&G and international advocacy organization Global Citizen, featured award winning actress Uzo Aduba with a performance by artist and activist Falana; while the panel discussion was moderated by journalist, Chika Oduah. Also in attendance were key decision makers, change makers, and activists for clean water and sanitation across the globe.

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