Konga cuts loss by 75% after $120m injection, targets listing on global stock markets

WorldStage Newsonline– Retail giant, Konga has confirmed the  receipt of enquiries from the New York Stock Exchange, the London Stock Exchange and the Nigerian Stock Exchange to list on them and assured that it will make the move when it becomes a multi-billion-dollar business as part of its African expansion plan.

Co-Chief Executive Officer, Konga Group, Prince Nnamdi Ekeh in a statement on Sunday confirmed the investment of  over $120 million  in Nigeria alone since the e-Commerce company was acquired two years ago, and that now the firm was strategically structured to take on other African countries.

He said the transaction started with about N400 million monthly loss, but had been cut by 75%.

‘‘Though we started with a monthly loss of N400 million, but with new systems, structure and energy put in place, we have gradually been reducing losses and now about N100m loss per month. E-Commerce is an expensive project but we are best positioned to deliveras a very innovative technology company,’’ he disclosed.

Ekeh was quoted as saying during an interview  on Channels TV that Konga as a technology company  employs directly and indirectly over 150,000 Nigerians. Most of them are merchants, logistics and other service providers.

‘‘We partner to create a trusted and sustainable digitally-driven ecosystem and working hard to scale this to about 250,000 before the end of 2020,” he was quoted as saying.

‘‘We see ourselves as more than just an e-Commerce company. Konga is a technology company and as a technology company, we are positioned to leverage that status in deploying new solutions and innovations. Indeed, no one should be surprised if tomorrow, Konga starts launching space ships into orbit. Although we have received several offers from interested investors, we are content with the group that is currently funding Konga. The group is highly ethical and want us to maintain the highest level of integrity.Our investors have assured us of enough capital to survive the next five years atleast. This was why we did not accommodate a valuation of $300m from a consortium of global investors last year.

‘‘However, we are also keen to expand into other African markets after taking charge of the Nigerian market. The e-Commerce market in African is still a largely untapped one. Therefore, any company that makes the right in-roads will reap huge benefits from it,’’ he said.

‘‘We have also received enquiries from the New York Stock Exchange, the London Stock Exchange and the Nigerian Stock Exchange to list on these markets. It’s something that will happen as part of our African expansion plan when Konga becomes a multi-billion-dollar business.’

‘‘Our strategies and tact are 21st century influenced, but also taking cognizance of deficiencies in our country and that was why we spent the first two years rebuilding technologies, setting up secure but robust warehousing facilities and delivery logistics nationwide. With these under our control and owned by us,we are driving towards profitability.  It is important to note that at Konga, we do not believe in just hype

‘‘In addition to our status as a technology company, Konga is also Nigeria’s first ever marketplace andcomposite e-commerce group. The company is on the verge of rolling out a suite of cutting-edge solutions and services that will excite the market very soon.

‘‘But that is not all. A lot is happening behind the scenes at Konga. We recently announced the re-launch of the Konga Affiliate programme. Also, we developed a solution for corporate procurement which has helped procurement managers in major establishments. Konga boasts the largest collection of merchants and because of this, pricing is very aggressive, thereby helping procurement managers get the best deals on Konga while also promoting transparency. We are committed to our vision and clearly understand that it is a long term and highly ethical race.’’

Acquired by the Zinox Group in December 2018 and having achieved over 1000% growth, Konga has grown from a position of strength into arguably Nigeria’s leading e-Commerce brand, with a long list of innovative strategies and solutions setting it apart in the sector.

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