Mosron Communications, a customised PR consultancy practice, announces its 2019 LinkedIn Optimisation training coming up November 30, December 1 and December 7.
A news release from Mosron Founder, Tolulope Olurundero, described the training as an annual CSR event kick-started in 2018 to help professionals better position themselves to exploit LinkedIn opportunities, with different segments for job seekers and entrepreneurs.
Olorundero also posited that whereas LinkedIn has proven to be the best social networking app where unsolicited proposals can be sent directly to decision makers, many users of the site are yet to latch onto how to do so, and are therefore not getting the best out of the LinkedIn service.
She said, “15 years ago, the only way you could know that a company had a vacancy was to either check the newspapers religiously or walk around the city of Lagos or Kigali with your ‘I beg to apply’ letter carefully composed.”
There was also very little opportunity to carry out extensive research on a potential employer, the company or its values, except one was fortunate enough to meet a current staff, she added.
Her motivation for the training is premised on the fact that in spite of the great changes wrought through LinkedIn, not many people are effectively using the tools that technology has placed in their laps.
LinkedIn is a professional networking app built in 2002. Over time, it has progressively gained relevance amongst Africa’s professional and business elites. With over 7 million African users, and 55% of them senior executives in organisations, LinkedIn is a fertile ground for job seekers to communicate their value directly to potential employers.
During the first edition, the company held a virtual training for over 250 professionals spread across the world. In 2019, the company is set to break this record as it prepares to teach LinkedIn Optimisation to 10,000 plus participants via Twitter on December 1.
In addition, Mosron Communications will organise two offline trainings to be delivered in partnership with Money Africa – a leading financial literacy organisation using digital platforms to teach millennials healthy financial habits.
“The LinkedIn Optimisation for Professionals class will host 70 carefully selected mid-senior level executives on November 30. On December 7, we will host another 70 carefully selected entrepreneurs for the LinkedIn Optimisation for Entrepreneurs class,” explains Olorundero.
“The focus for a career professional is different from that of an entrepreneur and it must reflect in the way they use the app, she explained. Practical examples, messaging templates, and effective sales strategies, will feature in the hands-on class that includes exercises and optimisation review.
The best part of it all is that the training is absolutely free. “This is our way of shining the light on the path that we have thread so that others coming after us do not make the mistakes we made when we started out.”